Globalisation refers to which of the following processes?

Prepare for your CIM Level 3 Marketing Principles Test. Study with flashcards and multiple choice questions. Enhance your knowledge and be exam-ready!

Globalisation primarily refers to the process where businesses expand their operations beyond their domestic markets to engage in international trade, investment, and partnerships. This phenomenon allows companies to tap into new markets, diversify their customer bases, and leverage global supply chains, ultimately leading to increased competition and efficiency.

When businesses operate on a global scale, they can take advantage of economic differences between countries, such as varying labor costs, resource availability, and consumer preferences. This expansion can lead to greater innovation and offer consumers a wider array of products and services from different cultures and backgrounds.

The other options reflect more localized or controlled activities. For example, local businesses developing domestic influence focuses on strengthening their presence within a particular country, rather than expanding internationally. Governments controlling business activities is more about regulation than global reach, while nonprofits increasing their local impact emphasizes community involvement instead of global business practices. Thus, the essence of globalisation is best captured by the idea of businesses expanding operations internationally.

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