In context of international marketing, what does resourcing involve?

In the context of international marketing, resourcing primarily involves the allocation of capital and human resources necessary for market entry. This process requires careful planning and assessment of what is needed to successfully launch and sustain marketing efforts in a foreign market.

Effective resourcing ensures that the company not only has the financial backing to support its marketing strategies but also the appropriate human talent to execute these strategies effectively. This includes recruiting and training personnel who understand the local market dynamics, cultural nuances, and consumer behaviors, which are critical for establishing a strong market presence.

By focusing on capital and human resource allocation, a company can strategically position itself to meet local demands, develop competitive advantages, and respond to market challenges, thereby enhancing its chances of success in international arenas. This approach directly ties into the broader goals of international marketing, which is to adapt to and thrive within varied global markets.