In what kind of market does a large number of sellers exist?

Prepare for your CIM Level 3 Marketing Principles Test. Study with flashcards and multiple choice questions. Enhance your knowledge and be exam-ready!

In a buyer's market, the focus is on a large number of sellers competing for customers. This situation arises when there is an abundance of goods or services available, leading to downward pressure on prices. In such a market, buyers have more choices, and sellers may lower their prices or enhance their offerings to attract customers, reflecting the dynamics of supply and demand.

The other market types mentioned differ significantly in structure. A seller's market features fewer sellers than buyers, giving sellers the upper hand. Monopolistic markets are characterized by a single seller dominating the market, while oligopolistic markets involve a few sellers with significant market power. Thus, a buyer's market distinctly supports the notion of many sellers trying to satisfy customer demand.

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