In what type of marketing does a business sell directly to consumers?

The type of marketing that involves a business selling directly to consumers is known as B2C, which stands for Business-to-Consumer. This approach is characterized by transactions where a company offers its products or services straight to the end-user.

This model leverages various marketing strategies aimed at reaching consumers in ways that resonate with them, such as direct advertising, promotions, and online shopping experiences. B2C marketing often focuses on building brand loyalty and engaging consumers on an emotional level, making it essential for companies to understand consumer behavior and preferences.

In contrast, other categories such as B2B (Business-to-Business) involve transactions between businesses; C2C (Consumer-to-Consumer) typically refers to sales conducted among consumers, often facilitated by online platforms; and B2G (Business-to-Government) pertains to sales between businesses and government entities. Each of these categories serves different market dynamics and audiences, which further underscores the importance of identifying the B2C model for businesses targeting individual consumers.