Need-based customers are characterized by what type of buying behavior?

Need-based customers exhibit specific product-centric purchases because their buying behavior is driven by a clear and defined need or requirement for particular goods or services. This type of purchasing behavior indicates that these customers do not engage in random or impulsive buying; instead, they focus their attention on finding solutions to their identified needs.

For example, if a need-based customer is looking for a specific type of running shoe for a marathon, they will likely research and evaluate various options, paying attention to factors such as performance, comfort, and brand reputation. This focused approach contrasts sharply with other buying behaviors characterized by impulse, discounts, or random selection, where the decision-making is less structured and based on emotional triggers or opportunistic thinking.