What are "needs" described as in marketing terms?

In marketing terms, "needs" are described as states of felt deprivation. This concept is rooted in the understanding that needs represent basic human requirements essential for survival and well-being. These can include physiological necessities like food and water, as well as psychological needs such as belonging or self-esteem.

When marketers identify and analyze these needs, they can develop products and services that fulfill them, thereby creating value for customers. By addressing these fundamental needs, businesses effectively aim to establish strong connections with their target audience.

In contrast, other concepts like specific product features or financial requirements are more closely associated with the desires or limitations individuals may have rather than the intrinsic needs that drive consumer behavior at a fundamental level. Recognizing the distinction between needs, wants, and demands is crucial in developing effective marketing strategies that resonate with consumers.