What best describes a reactive response in the context of marketing?

A reactive response in marketing involves monitoring and adapting to changes as they occur in the market environment. This approach is centered on responding to external factors, such as shifts in customer preferences, competitor actions, or broader economic conditions. Businesses that adopt a reactive strategy tend to analyze data and feedback from the market, allowing them to adjust their marketing efforts, products, or services based on what they observe.

This method contrasts with proactive strategies, where companies anticipate trends and changes, making strategic adjustments ahead of time. The reactive approach is crucial for businesses that need to remain flexible and responsive to maintain customer satisfaction and competitive advantage. By closely monitoring market conditions and adapting accordingly, companies can mitigate risks and seize opportunities as they arise.