What characterizes a 'Branded House' approach?

A 'Branded House' approach is characterized by a corporation promoting its unrelated services or products under one overarching brand name. This strategy consolidates the brand equity of the parent brand across multiple offerings, allowing the organization to leverage its established reputation and recognition to enhance the perceived value of its different services or products.

When a company employs a Branded House strategy, it benefits from a unified marketing message, which simplifies communication and creates a cohesive brand identity. This approach can lead to efficiencies in marketing, as the brand maintains a single identity that consumers can trust, rather than confusing them with multiple distinct brand identities.

By contrast, other options outline strategies that do not align with the Branded House concept. For instance, promoting each product under different names aligns more with a 'House of Brands' approach, where distinct brand names are created for each individual product, allowing for more targeted marketing strategies but lacking a unified brand presence. Focusing on a single product with various sub-brands or creating unique identities for each brand suggests a fragmentation of branding rather than the unity presented in a Brand House structure. Thus, option B accurately reflects the hallmark of a Branded House strategy.