What does B2B stand for?

B2B stands for "Business to Business." This term describes transactions or interactions conducted between one business and another, rather than between a business and individual consumers (which is referred to as B2C, or Business to Consumer). B2B relationships are common in various aspects, such as wholesale distribution, service provision, and other professional engagements where companies provide goods or services to other businesses. This concept is fundamental in the marketing landscape, as it implies different marketing strategies and tactics tailored to the unique needs and dynamics of businesses collaborating with each other. Understanding B2B is crucial for those studying marketing principles, as it influences how companies design their offerings, pricing strategies, and relationship management.