What does external marketing target?

External marketing specifically targets customers outside of the organization. This aspect of marketing focuses on reaching out to potential and existing consumers to influence their purchasing decisions and foster brand loyalty. The goal is to communicate the value of a product or service to establish a connection with the target audience, ultimately driving sales and business growth.

This approach encompasses various strategies such as advertising, promotions, public relations, and social media outreach, all aimed at engaging with customers who are not part of the company. By effectively targeting external customers, organizations can expand their market share, enhance brand awareness, and cultivate long-term customer relationships.

In contrast, other options focus on internal aspects or relationships that are not the primary concern of external marketing. For instance, targeting employees and stakeholders relates more to internal communication and organizational culture, while supplier relationships are essential for supply chain management rather than direct consumer engagement.