What does PED stand for in marketing terms?

Price Elasticity of Demand (PED) is a critical concept in marketing that measures the responsiveness of the quantity demanded of a good or service to a change in its price. Understanding PED enables marketers to analyze how consumers react to price changes, which is essential for setting optimal pricing strategies.

When demand is elastic, a small change in price can lead to a significant change in the quantity demanded. This insight helps businesses decide whether they should increase prices to maximize revenue or lower them to boost sales volume. Conversely, if demand is inelastic, changes in price might not significantly affect the quantity demanded, allowing businesses to increase prices without losing many customers.

The other options, while they represent potential marketing terms, do not hold the same significance in the context of analyzing consumer behavior and pricing strategies as Price Elasticity of Demand does. Knowing how sensitive consumers are to price changes can directly impact marketing and overall business strategies, making PED a vital tool in the marketer's toolkit.