What does SWOT analysis focus on?

SWOT analysis is a strategic planning tool that is widely used in business and marketing contexts to evaluate an organization's position by examining internal and external factors. The focus is on four key components: strengths, weaknesses, opportunities, and threats.

Strengths and weaknesses pertain to internal factors—the organization's resources, capabilities, and areas that need improvement. Opportunities and threats cover external factors, such as market trends, competitive landscape, and potential challenges that could affect the organization's performance.

By understanding these elements, businesses can better strategize and navigate their environments, leveraging strengths and opportunities while addressing weaknesses and mitigating threats. This comprehensive view helps in developing informed strategies that can lead to better decision-making and ultimately, success in the market.

The other options presented do not accurately represent the focus of SWOT analysis, as they reference combinations of unrelated terms that do not align with the established framework of strengths, weaknesses, opportunities, and threats.