What factors are included in micro environmental analysis?

The micro environmental analysis focuses on the internal factors that affect an organization and its ability to serve its customers. The chosen answer emphasizes resources, employee skills, organizational competencies, and corporate culture, which are crucial elements of a company's internal micro environment. These factors determine how well a business can respond to market demands and trends.

Resources encompass not only financial assets but also physical and technological resources that a company can leverage. Employee skills highlight the importance of human capital in driving innovation and providing quality service. Organizational competencies reflect the unique strengths and capabilities that give a company a competitive advantage. Corporate culture pertains to the values, beliefs, and behaviors that shape how employees interact and work towards common goals, influencing overall organizational performance.

In contrast, the other options address aspects of the macro environment or broader market influences. Market trends and consumer behavior relate to external conditions that impact purchasing decisions but fall more into market analysis than micro environmental analysis. External economic conditions pertain to the economic environment in which a company operates, affecting factors such as consumer spending and investment decisions but are not internal. Regulatory and legal requirements are also external factors that can influence how a company operates but do not reflect the internal capabilities and resources of the organization itself. Thus, the focus on internal aspects of the business makes