What is an example of a technological factor affecting the marketing environment?

The choice of digital TV as a technological factor affecting the marketing environment is appropriate because it represents a significant advancement in media technology that influences how products and services are marketed. Digital TV has transformed content delivery by providing higher quality video and audio, enabling interactive features, and facilitating targeted advertising. This technological shift impacts consumer behavior, advertising strategies, and the overall landscape of marketing, as companies must adapt their approaches to effectively reach their audiences in an environment that now includes streaming and digital content alongside traditional broadcasting.

In contrast, other options do not reflect technological factors. Unemployment levels pertain to economic conditions, which can influence consumer spending, while packaging regulations are related to legal and compliance aspects of marketing. Demographics involve statistical data about populations and do not pertain to changes in technology itself. Thus, only digital TV clearly exemplifies how technology can shape and influence the marketing environment.