What is primary research best described as?

Primary research is best described as conducting research to collect new data. This approach involves gathering information directly from sources through methods such as surveys, interviews, experiments, or observations. The key aspect of primary research is its focus on obtaining fresh, firsthand data that has not been previously published or analyzed.

This method allows researchers to address specific questions or problems relevant to their needs, tailor the research process, and capture nuances that might be overlooked in existing studies. Primary research provides insights that reflect current trends and conditions, making it invaluable for strategic decision-making in marketing, product development, and understanding consumer behavior.

In contrast, primary research stands in contrast to secondary research, which involves analyzing existing information rather than creating new data. While secondary data compilation can be beneficial and saves time, it is not as specific or relevant as the information obtained through primary research, particularly when a unique approach or specific insights are required.