What is the main focus of intensive distribution?

The main focus of intensive distribution is to maximize the number of purchasing points for convenience products. This strategy aims to make products widely available in various retail outlets, ensuring that consumers can conveniently access them with minimal effort. Convenience products, such as everyday items that people purchase frequently, benefit greatly from being available in as many locations as possible. This widespread distribution approach increases consumer awareness and encourages impulse buying, which is crucial for products that often do not require significant decision-making or research prior to purchase.

Other strategies, such as creating exclusive offerings for selective markets or limiting availability to enhance perceived value, are characteristic of different distribution strategies, such as selective or exclusive distribution. These strategies cater more to luxury or high-end products where exclusivity can be a key selling point. However, for convenience products, the emphasis is on accessibility, which is why maximizing purchasing points is the primary goal of intensive distribution.