What is the primary purpose of sales promotion?

The primary purpose of sales promotion is to encourage the purchase or sale of a product or service. Sales promotions are short-term incentives designed to stimulate immediate demand and increase consumer interest. They can take various forms, such as discounts, coupons, contests, or free samples. These tactics are typically employed to boost sales during a specific period, clear out inventory, or promote a new product.

While establishing long-term customer relationships, evaluating product performance, and creating comprehensive marketing plans are important aspects of marketing, they do not capture the immediate goal of sales promotions. The essence of sales promotions lies in providing a compelling reason for consumers to make a purchase right now, thus directly driving sales and enhancing product visibility in a competitive market.