What level of Maslow’s hierarchy is achieved when an individual fulfills their potential?

The correct answer is self-actualization, which represents the highest level in Maslow's hierarchy of needs. This level signifies the achievement of personal potential and the realization of one’s talents, capabilities, and creativity. It is not merely about basic survival needs or social connections, but rather focuses on the pursuit of personal growth, self-improvement, and the fulfillment of individual aspirations.

Self-actualization involves becoming the most one can be, which means developing personal skills, embracing authenticity, and striving for a purpose that transcends basic needs. Individuals at this level often seek challenges that promote personal development, willfully embrace their individuality, and pursue passions that enhance their quality of life. This concept emphasizes that true fulfillment comes from realizing one's full potential, rather than merely meeting societal expectations or seeking approval from others.

Understanding this helps to highlight the significance of self-actualization in motivation theory within marketing. Marketers can tap into this need by positioning products or services as ways to help customers achieve their personal goals and develop their unique identities, thus resonating with the deeper aspirations of their target audience.