Which customer type often bases their buying decisions on discounts and promotions?

The customer type that bases their buying decisions on discounts and promotions are commonly referred to as discount customers. This group is particularly motivated by price reductions, special offers, and promotional events. They tend to seek out bargains, comparing prices across different retailers to ensure they get the best deal possible. Their purchasing behavior is primarily influenced by the perception of value that discounts provide, rather than brand loyalty or specific product needs.

In contrast, loyal customers generally have a strong preference for a specific brand, often regardless of price differences. Wandering customers are not particularly committed to a specific brand or product and may purchase out of impulse rather than a strategic decision based on discounts. Need-based customers focus on fulfilling a specific requirement or necessity, which means their decisions may hinge more on product features or functionality than on promotional pricing. Understanding these distinctions can help marketers tailor their strategies to meet the specific motivations of different customer types.