Which marketing practice aims to keep employees informed about organizational policies?

The practice that aims to keep employees informed about organizational policies is internal marketing. This approach focuses on communicating effectively within the organization, ensuring that all employees are aware of the company's goals, values, and policies. Through internal marketing, organizations can align their workforce with their overall mission, which can lead to improved employee engagement, productivity, and loyalty. By fostering an environment of transparency and communication, internal marketing helps employees to feel more connected to their organization, ultimately enhancing their ability to represent the company positively to external stakeholders.

In contrast, external marketing focuses on promoting products and services to customers and other stakeholders outside the organization. Experiential marketing aims to engage consumers through memorable experiences, often highlighting a brand's emotional connection with its audience. Content marketing involves creating and distributing valuable content to attract and engage a target audience, typically with the goal of influencing consumer behavior. None of these practices prioritize keeping employees informed about internal policies and organizational matters as internal marketing does.