Which of the following best describes secondary research?

Secondary research is best described as analyzing previously conducted research. This type of research involves the use of existing data that has already been gathered and published by others. It often includes reviewing studies, surveys, reports, and other forms of data to derive insights or support decision-making processes.

Conducting secondary research is beneficial because it allows marketers to gather a wealth of information without the time and expense associated with collecting new data. Additionally, by analyzing existing studies, marketers can identify trends, validate findings, and sometimes gain insights that they might not have captured through primary research methods.

On the other hand, collecting data from new sources relates more to primary research, where original data is gathered for the first time to address specific objectives. While accuracy can vary, secondary research is not always the most accurate method, as it relies on the quality and relevance of the previously gathered data. Lastly, focus groups and interviews are techniques used in primary research to collect new data directly from participants, which contrasts with the nature of secondary research.