Which of the following is NOT one of the steps in the marketing process?

The marketing process typically involves a series of steps aimed at understanding and meeting customer needs. It begins with understanding customer needs and wants, which allows marketers to identify what consumers are looking for and how best to satisfy those needs. From there, constructing an integrated marketing program involves coordinating all the marketing activities to ensure a cohesive approach to delivering value to customers. Building customer relationships is also essential, as maintaining a positive relationship with customers can lead to repeat business and brand loyalty.

Managing product distribution, while a crucial aspect of the overall marketing strategy, is not traditionally classified as a standalone step in the marketing process. Instead, it is considered part of the broader implementation of the marketing mix, particularly under the "Place" component. This focuses on how to effectively deliver products to consumers, but it does not represent a distinct step in the marketing process itself. Therefore, identifying it as not one of the primary steps accurately reflects the structure of the marketing process.