Which of the following is NOT part of the services marketing mix?

The services marketing mix typically consists of the 7 Ps: Product, Price, Place, Promotion, People, Process, and Physical Evidence. In this context, "Product" refers to the service itself, "Price" involves the pricing strategies applicable to the service, and "People" pertains to those who deliver the service and interact with customers.

"Payroll" does not fall within the traditional framework of the services marketing mix. While payroll can be an operational aspect of a service organization, it is not a marketing tool or strategy used to promote or deliver a service. Instead, the focus is on how services are provided and perceived by consumers, rather than the internal financial mechanisms like payroll.

This distinction helps clarify why payroll is not included in the services marketing mix, as it relates more to the operational side of a business rather than its marketing approach and customer engagement strategies.