Which of the following is characteristic of selective distribution?

Selective distribution is a strategy that involves using a limited number of outlets to sell a product, balancing coverage and control. This approach is often applied to products that are more specialized or have higher value, requiring manufacturers to maintain a level of quality and brand image in their distribution.

The characteristic of varied outlets with a medium price fits well with selective distribution. This is because selective distribution often aims to reach target markets effectively while ensuring that the product is sold through retailers that align with the brand's image and positioning. By using varied outlets, a company can cater to different market segments while maintaining some level of exclusivity and control over the buyer experience. This contrasts with other models like intensive distribution, which would focus on maximum outlets and availability.

In selective distribution, manufacturers typically want to create a balance where the product is accessible enough to generate sales, but not so widely available that it loses its perceived value or brand identity. Thus, the strategy typically leads to a medium price point, appealing to consumers who are willing to pay more for quality and brand reputation rather than opting for the cheapest option available.