Which of the following is an example of a product?

Prepare for your CIM Level 3 Marketing Principles Test. Study with flashcards and multiple choice questions. Enhance your knowledge and be exam-ready!

The choice of a wooden bench as an example of a product is accurate because a product is typically defined as a tangible item that can be offered to a market to satisfy a need or a want. In marketing, products can be physical goods, services, or even ideas, but tangible items like a wooden bench represent a classic example of a product. It is something that customers can see, touch, and use, and it provides value by fulfilling a specific need, such as outdoor seating.

The other options focus on services or events rather than physical products. A call center service exemplifies a service-oriented offering rather than a tangible good. A discount sale event refers to a promotional strategy to encourage sales rather than a product itself. Similarly, a marketing campaign is a strategic initiative aimed at promoting products but does not represent a product in the traditional sense. Understanding these distinctions clarifies why a tangible item like a wooden bench is most accurately categorized as a product in this context.

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