Which of the following is one of the four bases of segmentation?

Geographic segmentation is indeed one of the four primary bases of segmentation used in marketing. This approach divides the market based on geographical criteria, such as regions, countries, cities, or neighborhoods. By focusing on geographic areas, businesses can tailor their marketing strategies to fit the specific preferences, needs, and behaviors of consumers in different locations.

This segmentation strategy allows marketers to capitalize on regional differences, cultural preferences, and even climatic conditions that might influence product use. For instance, a clothing brand might offer different products in colder climates compared to warmer ones, or a fast food chain could adjust its menu offerings based on the local cuisine preferences.

The other options do not reflect a recognized basis of segmentation in marketing practice. While psychological factors can affect consumer behavior and decision-making, they are typically integrated into a broader consideration of consumer psychology rather than serving as a standalone segmentation base. Operational and technological aspects, while relevant in various contexts within a business, do not represent distinct demographic, geographic, psychographic, or behavioral categories that are commonly used for market segmentation.