Which of the following statements describes the use of augmented products?

The use of augmented products refers to the additional elements and services that enhance the core product, making it more attractive and valuable to the customer. These aspects can include installation, repair services, customer support, warranties, and any other features that improve the overall customer experience and satisfaction. By including these additional components, businesses aim to differentiate their offerings from competitors, thereby increasing perceived value.

This concept is essential in marketing strategies, as it allows companies to create a more compelling and complete product experience rather than simply competing on the basis of the core product alone. The inclusion of installation and repair services addresses customer needs for reliable and efficient use of the product, leading to increased customer loyalty and repeat purchases.