Which organization is equivalent to CIM in the marketing field?

The American Marketing Association (AMA) serves a similar purpose in the marketing field as CIM (Chartered Institute of Marketing) does in the UK. Both organizations focus on advancing the profession of marketing by providing resources, research, and networking opportunities for marketing professionals. The AMA is known for its strong emphasis on education, professional development, and setting ethical standards within the marketing discipline, much like CIM, which aims to support marketers through qualifications, insights, and professional standards. This alignment in mission and function makes the AMA the equivalent organization to CIM, particularly within the context of the United States.