Which role can often overlap with that of the influencer, particularly in terms of communicating needs?

The role that often overlaps with that of the influencer, particularly in terms of communicating needs, is the initiator. This is because the initiator is the individual who first recognizes a need or problem that requires a solution. In many cases, the initiator plays a crucial role in voicing and articulating these needs to others involved in the decision-making process, including influencers.

Influencers are individuals who sway the opinions or attitudes of others regarding a purchasing decision, often providing information or encouragement. When the initiator expresses their needs or highlights a problem, they can work closely with influencers to ensure that the right solutions are considered. Both roles are pivotal in the early stages of the buying process, as they help shape the understanding of what is required and influence how others perceive potential solutions or products.

This collaborative communication about needs and requirements between the initiator and influencers can drive the direction of discussions and influence the final decision-making process. Understanding this overlap helps in seeing how social dynamics and roles operate within the context of buying behavior and marketing.