Which strategy focuses on meeting the needs of existing customers?

The strategy that focuses on meeting the needs of existing customers is customer retention. This approach emphasizes maintaining and nurturing the relationships with current customers to encourage their continued business and loyalty. It involves understanding customers' preferences, providing excellent service, and delivering tailored products or solutions that enhance their satisfaction. By focusing on retaining customers, businesses can benefit from repeat purchases, cultivate brand loyalty, and increase customer lifetime value.

On the other hand, customer engagement typically involves interacting and communicating with customers to strengthen their connection with the brand but does not solely focus on retention. Market penetration aims to increase market share among existing customers or new demographics but may not address their specific needs directly. Product diversification is about expanding the range of products offered, which does not necessarily correlate with how well the existing customer base is served. Therefore, customer retention is the clear strategy directed towards specifically addressing and meeting the needs of existing customers.