Which targeting strategy focuses on serving the entire market with one offer?

The targeting strategy that focuses on serving the entire market with one offer is known as the undifferentiated strategy. This approach involves providing a single product or service to all consumers, disregarding the differences in customer needs and preferences.

The undifferentiated strategy operates under the premise that the market has similar needs, allowing companies to benefit from economies of scale while keeping marketing and production costs low. The simplicity of this strategy can lead to wide market appeal, as it targets a broad audience instead of tailoring messages and offerings to specific segments.

In contrast, other strategies like differentiated involve creating different offerings for various market segments, focused strategies target specific segments of the market, and segmented approaches also look to satisfy distinct groups but still cater to more defined segments rather than the entire market. Using an undifferentiated approach can be particularly effective for products that have universal appeal, such as basic commodities.