Which term refers to multi-channel marketing aimed at smartphones and tablets?

Mobile marketing is the term that specifically refers to multi-channel marketing strategies that are designed to engage mobile device users, such as those using smartphones and tablets. This approach recognizes the unique characteristics of mobile devices, including their portability, the touch-based interface of apps, and the constant connectivity offered by mobile networks.

Mobile marketing encompasses various tactics, such as SMS marketing, mobile applications, and mobile-optimized websites, as well as ads that are specifically tailored for mobile platforms. The focus is on delivering content and advertisements in a way that is suitable for smaller screens and takes advantage of location-based services, allowing for targeted and immediate engagement with consumers.

While digital marketing is a broader term that includes all online marketing strategies across various platforms (such as desktop and mobile), it does not specifically emphasize the mobile aspect as mobile marketing does. The other options, external marketing and internal marketing, do not pertain to digital channels or the targeted strategies used for mobile devices; instead, they refer to different concepts related to marketing communication and organizational structure.