Which type of customers tend to make purchases without a specific product in mind?

Impulse customers are characterized by their spontaneous purchasing behavior, often making decisions to buy on a whim rather than with a specific product in mind. This type of customer may not have a predetermined plan before entering the store or shopping online; instead, they are influenced by emotions, immediate desires, or enticing displays.

The appeal of impulse purchases is frequently enhanced by factors such as sales promotions, attractive merchandising, or even simply feeling a surge of excitement while in a retail environment. These customers may buy products that catch their eye or seem appealing at the moment, highlighting the significance of in-store or online presentation in driving sales for retailers.

In contrast, need-based customers are driven by specific requirements or problems they aim to solve. Wandering customers often browse without a clear intention, but they may be searching for ideas or inspiration rather than being swayed by impulse. Non-profit customers typically have distinct motives based on their organization's goals rather than personal whims, making them less focused on spontaneous purchases. Therefore, the classification of impulse customers aligns best with the question about purchasing behavior without having a specific product in mind.