Which type of customers usually make purchases based on convenience rather than loyalty?

Impulse customers typically make purchases based on convenience rather than loyalty, as their buying decisions are spontaneous and often influenced by immediate emotions or situational factors rather than a pre-existing preference for a brand or retailer. This can occur in environments where products are easily accessible, and customers may be tempted to buy items that catch their eye without planning to do so in advance.

For impulse customers, convenience plays a critical role, as they may choose to buy something simply because it is in front of them or because it seems appealing at that moment. This behavior reflects their focus on immediate gratification rather than a long-term relationship with a brand or store.

While wandering customers might browse without a strong intention to purchase, they are not primarily motivated by convenience in the same way as impulse buyers. Non-profit customers usually engage with organizations based on philanthropic incentives rather than convenience or loyalty. Discount customers, on the other hand, tend to be drawn to promotions or lower prices but may indicate a level of loyalty to brands that offer such discounts.