Which type of goods requires little effort in purchasing decisions and is focused on convenience?

The correct choice is focused on convenience and encompasses products that consumers purchase frequently with minimal thought and effort. These goods are typically low-priced and widely available, making them easy to acquire during everyday shopping trips.

Convenience goods are characterized by their immediate availability and the frequent purchase patterns associated with them. Examples include items like bread, milk, and snacks. The purchasing decision for these products is often automatic; consumers are likely to choose them based on habit or location rather than extensive comparison shopping.

In contrast, shopping goods require a little more consideration from consumers, as they often involve evaluating quality, price, and style. Specialty goods, on the other hand, are higher-end products that consumers go out of their way to purchase, showcasing a strong brand loyalty or unique characteristics. Durable products typically refer to items meant for long-term use and involve more substantial purchasing decisions due to their price and the commitment needed from the buyer.

Thus, the focus on convenience and the minimal effort required to purchase make convenience goods the correct answer in this context.