Who are considered non-profit customers?

Non-profit customers are primarily identified as donors who contribute to charities. This reflects the nature of non-profit organizations, which rely on donations rather than traditional sales for revenue. In this context, the relationship is not centered on a commercial transaction but rather on the goodwill and philanthropic efforts of individuals or organizations. Donors play a crucial role in supporting the mission and activities of non-profits, making them the defining customer group for this sector.

In contrast, other options like frequent shoppers or consumers looking for discounts typically relate to for-profit organizations where purchasing behavior and sales transactions drive customer classifications. Frequent buyers of specific products also do not align with the non-profit model since they pertain to consumer purchasing habits in profit-driven markets rather than donations or contributions that sustain non-profits.